Tuesday, 13 November 2012

at the exhibition...ENFOLD



It's my first time to visit exhibition of this brand.
she's director of ENFOLD,wearing her new collection.

新しいお洋服たちが並んだ展示会。
「今シーズンはこうこうこういうのを提案してみたんです」
ではなくて
「こういうのをトライしてみたんです」
って言い方をしてた。
それがあたしにとっては印象的で、すごい。


ENFOLDというブランドは
ルーティーンで安全下での物つくりではなくて、
(何ていうか、今自分の手元にあるアイデアやネットワーク、スキルなどなど
所謂「やれる」範囲ではなくて)
いつもチャレンジ、なんだろうなと思う。
出来ない事や恐らく足りないと感じてる事に毎回挑戦している、というか。


なので洋服たちそれぞれの輪郭が、
きりっと浮かび出てる。潔さが清々しい。



I think it's  difficult to make a good balance between business and creative
in fashion.
as this point,she's making well.

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